Indian buyers already message on WhatsApp. The problem is not “should we use WhatsApp” — it is that the owner’s phone is the CRM. Official WhatsApp Business API (WABA) lets a team share an inbox, send approved templates, and run campaigns without unofficial scrapers that get numbers banned.
What SMBs actually need
- One business number the staff can share
- Templates for order confirmations, visit reminders, and follow-ups
- A conversation history tied to the contact, not a chat backup
- Optional Flows and journeys when the catalogue is ready
How Propnal.com fits
The WhatsApp platform addon sits on the same tenant as the website and CRM. Leads from the site, voice agent, or import land in one contact record. Campaigns reuse those contacts. You do not export a CSV to a third-party blaster.
Start with quality: display name, green tick process, and honest opt-in. Volume without consent is how WABA accounts die.
Book a Propnal.com demo or message us on WhatsApp if you want this running on your own domain.